Every parent believes their baby is perfect. They are so tiny, so precious and so dependent on you for love and warmth. You also know that your baby is unique — one of a kind, which is why you wouldn’t and shouldn’t swaddle them in anything other than a one-of-a-kind muslin blanket. Here’s the thing…you could go to your local mass retailer and buy just any muslin blanket and swaddle your baby BUT name labeling your blankets for security because everyone has the same blanket at such a young age seems silly (you know you’re bound to leave it at a restaurant, park or the doctor’s office) and the more mass produced the blanket, the itchier the material that hits your baby’s skin.
Aura Weavers Muslin Swaddles was designed just for that reason by Shilpi Desai, a mom that wanted to bring the finest materials, chicest prints and the art and tradition of swaddling to her family and to yours. Giving up her high-profile (and stressful!) job to make swaddling her full time job, Shilpi founded Aura Weavers because she believes that swaddling is an art form and can’t be done without the proper muslin material. Made with the finest lightweight muslin that provides a light stretch for swaddling, Aura Weavers is definitely living up to my own expectations.
The back story here is…I live for muslin blankets and use them for everything. Yes, swaddling but beyond that, covering up the stroller during nap time, a cover for nursing in a pinch and laying out on the ground for impromptu park stops. So really, I never go anywhere without one in my diaper bag and one in my car. I always give them as baby gifts and they are always appreciated.
In fact, my little newborn sits swaddled in the bouncer in her Aura Weavers blanket sleeping as I write this and I can’t help but want to order a dozen more blankets because they are the softest muslin blankets I’ve ever used. Yes, really. Usually when you wash a blanket, it loses its softness immediately. Not so with Aura Weavers and just for that, I highly recommend them.
And if you’re not sure how to swaddle, just look at the instructions on the back of the box or visit the user-friendly Web site, AuraWeavers.com, for instructions, tips and tricks to the art of swaddling. Available in packs of 2 or 3, ranging from $29.99 to $39.99, and in both boy, girl and gender neutral prints, you’ll be happy with your purchase…I promise!
Category: Product Updates