Medela Acquires Easy Expression Products Inc.

Building on its line of breastpump accessories, Medela Inc. yesterday announced it has acquired Easy Expression Products Inc., maker of the Easy Expression Hands-Free Pumping Bra.

The acquisition of Houston-based Easy Expression Products will help further Medela’s goal to provide moms with breastfeeding solutions that meet their lifestyle needs and help them successfully breastfeed longer.

Developed in 1996 with the working mom in mind, the Easy Expression Hands-Free Pumping Bra holds a breastpump’s breastshields in place, allowing mom to pump breastmilk — and keep her hands free to type, read or eat.  The Easy Expression Bra also enables a mom with a premature infant to hold her baby while pumping, which can facilitate milk production and let-down.  It can be worn over a regular nursing bra and is available in a Bustier and a Halter style.

The pumping bra will join Medela’s extensive line of breastpump accessories, such as PersonalFit Breastshields and pump cleaning products. In addition to breastpumps and pumping accessories, Medela’s product offerings also include breast care products; breastmilk collection, storage and feeding products; maternity and nursing intimate apparel.